ONLN
ProShares Online Retail ETF
The ProShares Online Retail ETF tracks a global index of stocks issued by companies classified as online retailers according to standard classification systems. Stocks are weighted on a modified market-cap basis.
Global
EQUITY
Rules-Based
MANAGEMENT STYLE
$ 65.0 M
ASSETS UNDER MGMT
58 bp
EXPENSES
Fund Basics
| Inception date | Jul 13, 2018 |
| Regulation | Open-Ended Fund |
| Fund Website | link... |
| Distributions | Quarterly |
| Currency | USD |
| Holdings Transparency | Full |
| Derivatives-based | No |
| Options available | Yes |
| Currency hedged | No |
| Fund of funds | No |
Top 10 Holdings
| AMAZON.COM INC | 24.7 % |
| ALIBABA GROUP HOLDING LTD. SPONSORED ADR | 12.4 % |
| EBAY INC | 10.8 % |
| CARVANA CO. CLASS A | 4.2 % |
| COUPANG, INC. CLASS A | 4.2 % |
| CHEWY, INC. CLASS A | 4.1 % |
| GIGACLOUD TECHNOLOGY, INC. CLASS A | 4.0 % |
| FIGS, INC. CLASS A | 3.9 % |
| BUCKLE INC/THE | 3.9 % |
| ETSY, INC. | 3.9 % |
Constituent Breakdown
| Number of holdings | 21 |
| Herfindahl-Hirschman Index | 1,060 |
| Wgt avg mkt cap (mns) | $653,283 |
| Large cap (>$10bn) | 67.3% |
| Mid cap ($2-10bn) | 14.5% |
| Small cap (<$2bn) | 16.6% |
| Developed mkts. | 74.3% |
| Emerging mkts. | 23.6% |
Sector Breakdown
Country Exposure
 |
UNITED STATES | 70.4 % |
 |
CHINA | 17.0 % |
 |
SOUTH KOREA | 4.2 % |
 |
ARGENTINA | 2.3 % |
 |
SINGAPORE | 2.1 % |
 |
ISRAEL | 1.8 % |
Historical Performance
Standardized Performance (as of 05/31/2026)
| YTD | 1 YR | 2 YR | 3 YR | 5 YR | 10 YR | 20 YR | Incep. | |
|---|---|---|---|---|---|---|---|---|
| Price Returns | -3.0% | 19.2% | 19.1% | 25.0% | -5.4% | -- | -- | 4.6% |
| Dividend Yield | 0.1% | 0.4% | 0.7% | 0.5% | 0.2% | -- | -- | 0.3% |
| Total Returns | -2.9% | 19.6% | 19.8% | 25.5% | -5.1% | -- | -- | 5.0% | Ann. Volatility | 26.4% | 23.7% | 26.2% | 25.7% | 33.1% | -- | -- | 32.1% |
Market Correlations
| versus... | Beta | R-squared |
| S&P 500 | 1.44 | 51% |
| MSCI EAFE | 0.88 | 31% |
| MSCI Emg Mkts | 0.72 | 37% |
Liquidity Measures
| Avg. volume (000) | 8 |
| ADV traded (mns) | $0 |
| Turnover | 0.7% |
| Avg. Bid/Ask (% of price) | 0.09% |
Technical Indicators
| 30d moving avg. (EMA) | $57.69 |
| Relative strength (RSI) | 50 |
| MACD/Signal | -0.10/-0.09 |
| Bollinger Bands (Upper/Lower) | $60.64/$55.19 |
| Short interest (% of AUM) | 0.7% |
Distributions
Top Ten Comparable ETFs only shown here. For an extended list become an Individual or Professional subscriber. Start your FREE trial
Comparable ETFs Based on Overlap
| Ticker | Fund Name | Overlap vs. ONLN |
Expenses vs. ONLN |
ALTAR Score™ vs. ONLN |
|---|---|---|---|---|
| EBIZ | Global X E-Commerce ETF | 34.2% | -8 bp | +5.0% |
| BUYZ | Franklin Disruptive Commerce ETF | 29.2% | -8 bp | +1.8% |
| RTH | VanEck Retail ETF | 29.2% | -23 bp | +4.1% |
| FDIS | Fidelity MSCI Consumer Discretionary Index ETF | 28.1% | -50 bp | +3.2% |
| VCR | Vanguard Consumer Discretionary ETF | 27.1% | -49 bp | +3.2% |
| XLY | Consumer Discretionary Select Sector SPDR | 27.0% | -50 bp | +3.5% |
| GXPD | Global X PureCap MSCI Consumer Discretionary ETF | 26.9% | -33 bp | +2.5% |
| TRUD | VanEck Consumer Disc TruSector ETF | 25.1% | -44 bp | +1.6% |
| IBUY | Amplify Online Retail ETF | 25.0% | +7 bp | +1.3% |
| AGIX | KraneShares Artificial Intelligence and Technology ETF | 24.7% | +41 bp | -0.3% |
Risk and Returns: ONLN vs. Comps (1 YR)
Notes: Top 10 overlapping ETFs. Funds with insufficient history not shown. Some funds may overlap. Hover over data point for ticker symbol.
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Results & Estimates (USD)
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | ||
|---|---|---|---|---|---|---|---|---|---|
| Sales per share | -- | -- | -- | -- | -- | -- | -- | ||
| change (%) | -- | -- | -- | -- | -- | -- | -- | ||
| Earnings per share | -- | -- | -- | -- | -- | -- | -- | ||
| change (%) | -- | -- | -- | -- | -- | -- | -- | ||
| Dividends per share | -- | -- | -- | -- | -- | -- | -- | ||
| change (%) | -- | -- | -- | -- | -- | -- | -- | ||
| Book value per share | -- | -- | -- | -- | -- | -- | -- | ||
| change (%) | -- | -- | -- | -- | -- | -- | -- |
Return on Equity
Net Margins
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Valuation Metrics
| Fwd Est | 2025 | 2026 | 2027 | |
| Price-to-sales | --x | --x | --x | --x |
| Price-to-earnings | --x | --x | --x | --x |
| Price-to-cash flow | --x | --x | --x | --x |
| Price-to-growth | --x | --x | --x | --x |
| Price-to-book value | --x | --x | --x | --x |
| Yield | --% | --% | --x | --% |
Based on closing prices from 6/3/2026
Peer Group Comparison
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Historical Valuation Trends Sample data. Subscribe for access.
Notes: Based on adjusted historical results for current fund constituents. May differ from results achieved by past fund constituents. Max P/E of 100x.
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ETF Research Center Rating
1.8%
ALTAR SCORE™
18th
PERCENTILE
AVOID
ETFRC RATING
There are 727 funds in the Global Equity category with an average
ALTAR Score™ of 4.3% and a standard deviation
of 2.6%. ONLN's ALTAR Score™ is approximately -0.9 standard
deviations above the category average. This places ONLN in the 18th percentile
among funds in the category.
Sell-Side Consensus
$71.87
PRICE TARGET
+27.1%
UPSIDE